Taco Bell - Campaigns

Limited Time Offer (LTO) Campaign Toolkit Example
As part of Taco Bell’s Innovations Team, I was tasked with developing creative campaigns and supporting toolkits for limited-time offers, including the Chicken Bacon Ranch Street Chalupa. The challenge was to introduce a new menu item within an already crowded promotional calendar while giving it a distinct visual identity that felt unmistakably Taco Bell.

I developed the campaign concept and led the creative direction from ideation through execution, building a visual language centered around the obsession and impulse that often surrounds Taco Bell’s limited-time menu items. Using exaggerated wide-angle photography and energetic compositions, the campaign emphasized craving, urgency, and larger-than-life product appeal. My role extended beyond creative direction to hands-on production, including model scouting, talent selection, set development, art direction, and overseeing the look and feel across every asset.

The final campaign was executed across in-store menu boards, digital signage, web, app, social, paid media, and owned channels, creating a cohesive national toolkit that balanced appetite appeal, brand personality, and retail effectiveness while supporting the launch from announcement through promotional rollout.

Creative Direction: Josh McLeod
Executive Creative Direction: Emil Corsillo
Production: Beni Bibriesca