Taco Bell - Campaigns

Problem to Solve
Develop compelling campaigns for Taco Bell’s limited-time offers that could break through a crowded promotional calendar while driving excitement and demand.

My Approach
I created distinct campaign concepts and visual systems that balanced product craveability, brand personality, and retail effectiveness across multiple consumer touchpoints.

My Role
As part of Taco Bell’s Innovation Team, I led creative development from concept through execution, shaping campaign strategy, visual direction, production, and national rollout across in-store, digital, app, social, and paid media channels.

Creative Direction: Josh McLeod & Alice Park
Global Creative Direction: Emil Corsillo
Production: Beni Bibriesca