Pelican - Graphics Standards Manual

Problem to Solve
Pelican lacked a consistent visual system, leading to fragmented brand execution across teams and channels.

My Approach
I created a comprehensive brand standards guide that defined the rules for logo usage, typography, color, grids, iconography, and photography.

My Role
I led the project from audit to final delivery, creating a 100+ page system that became the source of truth for the Pelican brand.

Creative Direction: Josh McLeod
Art Direction: Ryan Baczek
Production: Vannie Ly