Josh McLeod
joshmcleod@me.com
Education
B.F.A., Graphic Design
Art Center College of Design, Pasadena, CA
12/2005
A.A., Graphic Design / Fine Art
El Camino Community College, Torrance, CA
11/2001
Experience
Global Creative Director / Pelican Leadership team
Pelican Products, Torrance, CA / 2023-Current
Responsible for leading the creative vision and strategy for Pelican Products. Oversee all creative operations globally, ensuring brand consistency and elevating Pelican's visual and strategic presence in the market.
- Develop and articulate the creative vision for Pelican Products across all markets and platforms.
- Lead and inspire a global team of creative professionals.
- Foster a collaborative and innovative creative environment.
- Define and maintain the global brand identity and ensure consistency across all touchpoints.
- Collaborate with marketing, product development, and sales teams to align creative strategies with business objectives.
- Oversee the creation and implementation of comprehensive brand guidelines which I developed.
- Conceptualize and execute integrated marketing campaigns that drive brand awareness and engagement.
- Ensure all creative work aligns with Pelican's brand values and resonates with target audiences.
- Manage the development of digital, print, and multimedia content.
- Oversee the planning, scheduling, and execution of all creative projects.
- Ensure timely delivery of high-quality creative assets within budget constraints.
- Implement processes to improve efficiency and productivity in the creative workflow.
- Stay abreast of industry trends, emerging technologies, and best practices in creative design and marketing.
- Integrate innovative ideas and approaches to keep Pelican at the forefront of the market.
- Conduct regular competitive analysis to identify opportunities for differentiation.
- Build strong relationships with key stakeholders, including senior leadership, marketing, product management, and external partners.
- Communicate creative concepts and strategies effectively to diverse audiences.
- Provide regular updates and reports on creative projects and initiatives.
Senior Global Creative - Action Sports
VANS Shoes, Costa Mesa, CA / 2017-2023
- Ideate and work with a team of creatives on digital-first global campaigns.
- Lead and inspire a team of mid-level and Junior designers.
- Designs UX and UI for landing pages and websites.
- Embody and continue elevating a high level of creative excellence for design and digital thinking within the department.
- Art Direct external vendors for all of VANS holiday campaigns.
- Create UI with the understanding of how they would be developed in front-end code in HTML, CSS, and JavaScript.
- Sound design / Jingle composition for VANS commercials.
- Art Direct elevated product photography.
Creative Director - Digital Marketing
Paramount Pictures, Hollywood, CA / 2011-2017
- Develop creative strategies from concept to execution
- Work directly with world class film makers, production companies, and talent such as JJ Abrams, Michael Bay, Ben Stiller, Sacha Baron Cohen, & Christopher Nolan.
- Lead in house design team to create world class marketing materials.
- Partner with creative agencies to reinforce campaign brand.
- Conceptualize and execute full 360 marketing campaigns.
- ‘Soup to Nuts’ trailer launch ideas, materials and theatrical website creation and strategy.
- Assist VP and SVP in reviewing vendor proposals.
- Work with Social Team to develop all in house creative across several platforms.
- Create long lead strategies for marketing films up to 6 months prior to trailer launch.
- Weekly market research on marketing trends both on and offline.
Art Director / Design Director
MySpace Music, Beverly Hills, CA / 2008-2011
- Develop look and feel of MySpace Music brand.
- Conceptualize and solidify brand identity across the entire site.
- Create templates for all marketing ads and media both print and web.
- Direct creative department on design strategy.
- Several profile designs for large name artists / community pages.
- Homepage redesigns, and all associated programs.
- Design of all printed material for the MySpace Music brand.
- Redesign / rebrand the entire MySpace Music Secret Shows identity (from logo, to flyers).
- Continually reinvent new templates for online promotions that hit millions of views per day.
Graphic Designer - Print / Web / UI / UX
NAPSTER, West Los Angeles, CA / 2006-2008
- Create look and feel for Napster client and website.
- Create all printed materials for promotions.
- Package design for all Napster MP3 devices.
Freelance Designer / Illustrator
The Art Institute of California, Orange County, CA / 2006-2008
- Rebrand the AI identity for student mailers, fullfillmnent/viewbook piece.
- Create a system of information for all programs of study.
- Narrow casting of the AI identity for the Juxtapoz Magazine demographic.
- Design/Illustration of several full rapid transit bus wraps that circulated Orange County, CA.
Skills
Team leader and team builder alike. A strong love working both hands on and managing a team. Obsession with current trends. Self-directed, and capable of working in fast paced, high stress environments. Extremely detail oriented. Team friendly. Adobe expert.
Interests
Song Composing & Circuit Bending. The Big Lebowski & Tiki Bars. Vintage Synthesizers, Honda Minitrails & Mopars. Urban Exploring & VW Bus Camping. Typography Obsessing & Pixel Pushing. Always learning. Never bored.