Paramount Pictures - Campaigns

Problem to Solve
Launch global marketing campaigns that could break through a crowded entertainment landscape while capturing the unique identity of each film and franchise.

My Approach
I partnered with filmmakers, studio executives, marketers, and agency teams to develop integrated campaigns that connected theatrical, digital, social, experiential, and promotional touchpoints into a cohesive audience experience.

My Role
As Creative Director at Paramount Pictures, I led creative development across major theatrical releases from concept through execution. My work included campaign design systems, key art, trailers, digital content, social creative, experiential activations, and global marketing assets supporting some of the studio's largest film franchises.

Impact
Contributed to the creative development and launch of every Paramount Pictures theatrical release between 2011 and 2017, helping bring globally recognized franchises and original films to audiences worldwide.

Creative Direction: Josh McLeod
Marketing SVP: Tamar Teifeld
Marketing VP: Michael Keck