Zion Wright Zahba

The Zion Wright Zahba Pro Shoe Toolkit Example
The launch of Zion Wright’s Zahba Pro introduced an entirely new performance-driven silhouette to the Vans Skateboarding line, blending technical innovation with Zion’s unique perspective as one of skateboarding’s most progressive riders. Built around the debut of ImpactWaffle™ technology, enhanced cushioning, durability, and sustainability-conscious materials, the campaign focused on communicating performance without losing the authenticity and style that define Vans Skateboarding.

The creative toolkit included a dedicated landing page, homepage features, digital advertising, paid media assets, social content, product storytelling, and supporting print executions. Every touchpoint worked together to introduce a new footwear platform while celebrating Zion’s influence, personal story, and the future direction of performance skate footwear.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Joe Edelman