Surf Boot 2 Hi 5mm

Seasonal Surf Boot Campaign Toolkit Example
For the launch of the Surf Boot 2 Hi V 5mm, we focused on translating technical innovation into something surfers could immediately understand and connect with. The campaign highlighted the evolution of the product through a balance of performance storytelling and product detail, emphasizing improved warmth, flexibility, and board feel.

Like most Vans product launches, the work extended far beyond a single hero asset, requiring a comprehensive creative toolkit that included print ads, digital executions, photography selects, e-commerce imagery, product photography, action and lifestyle photography, banner ad suites, social media carousels, and a dedicated landing page. The goal was to create a cohesive system that could scale across every consumer touchpoint while remaining authentic to surf culture.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Chase Naan