Vans Snow -
Category Refresh

Problem to Solve
Vans Snow lacked a dedicated destination for products, athlete content, and storytelling, making it difficult to engage consumers beyond the winter season.

My Approach
I designed a mobile-first, content-driven hub that balanced commerce and culture while allowing products, videos, events, and social content to be updated throughout the year.

My Role
Led UX/UI design from wireframes to final execution, focusing on usability, product discovery, and brand storytelling.

Result
Created the first dedicated Vans Snow hub, giving the category a scalable platform for product launches, content, and year-round community engagement.

Digital Creative Direction: Josh McLeod
Print Creative Direction: David Steigerwald