Vans Snow

Problem to Solve
Vans Snow lacked a dedicated destination for products, athlete content, and brand storytelling.

My Approach
I designed a mobile-first hub that combined commerce, content, and community into a single scalable experience.

My Role
Led UX/UI design from wireframes through final execution, focusing on usability, product discovery, and storytelling.

Impact
Created the first dedicated Vans Snow platform, supporting product launches, content, and year-round engagement.

Digital Creative Direction: Josh McLeod
Category Creative Direction: Chase Naan & Dave Steigerwald