Vans Skate Classics

Problem to Solve
Increase awareness of Vans Skate Classics by helping skaters understand the performance technology behind the brand's most iconic silhouettes.

My Approach
I helped create a digital experience that combined athlete storytelling, product education, and interactive content to showcase the performance benefits of Skate Classics in an authentic way.

My Role
I partnered with the Creative Director of Skate to develop the visual direction and led the digital design execution, translating the campaign into an engaging ecommerce experience.

Impact
The project created a dedicated destination for Skate Classics, connecting Vans heritage styles with modern skate performance.

Digital Creative Direction: Josh McLeod
Category Creative Direction: Chase Naan & Joe Edelman