Vans Skate -
Category Refresh

Problem To Solve
Vans Skateboarding needed a dedicated destination on Vans.com that could showcase products, athletes, content, and culture in one place while remaining authentic to the skate community.

My Approach
I designed a mobile-first, highly shoppable hub that balanced product discovery with storytelling, creating a flexible platform for launches, videos, athlete features, and seasonal content.

My Role
Led UX/UI design, user flows, and visual direction, working closely with stakeholders to create an experience that felt true to skate culture while supporting business goals.

Result
The channel became the central home for Vans Skateboarding online, strengthening the category's presence and providing a scalable platform for future content and product launches.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Chase Naan