The Rowan Pro

Skate Pro Model Campaign Toolkit Example
The Rowan Pro introduced Rowan Zorilla's first signature shoe to the Vans Skateboarding lineup. Built around his distinctive style and approach to skateboarding, the launch balanced product performance with authentic storytelling. This campaign also included an entire collection of products.

I helped bring the campaign to life across Vans.com and digital channels, creating a cohesive experience that supported one of the brand's most anticipated skate footwear launches.

Creative Direction: Josh McLeod
Category Creative Direction: Joe Edelman