Vans MTE - Category Refresh

Vans MTE Category Refresh
As part of the evolution of Vans MTE, I played a key role in helping redefine how the category was presented to consumers. One of the biggest challenges was that while MTE products had existed for years, many customers still didn't understand what MTE stood for or why it mattered. To address this, I led the redesign of the MTE landing page experience, creating a clearer and more intuitive storytelling framework that explained the technology, product tiers, and intended use cases across the collection.

The work helped transform MTE from a product designation into a recognizable performance platform, giving consumers the education and confidence needed to find the right footwear for their environment while supporting the broader rebrand of the category.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Chase Naan