Vans MTE

Problem to Solve
Consumers didn't understand what Vans MTE stood for or how products differed across the collection.

My Approach
I redesigned the MTE landing page to clearly communicate the technology, product tiers, and intended use cases across the category.

My Role
I led the digital experience design, creating a storytelling framework that made the collection easier to understand and shop.

Impact
Helped transform MTE from a product designation into a recognizable performance platform.

Digital Creative Direction: Josh McLeod
Category Creative Direction: Chase Naan & Dave Steigerwald