The Era Pro

Skate Pro Model Campaign Toolkit Example
This campaign focused on capturing Rowan's unique blend of creativity, style, and technical ability while introducing a product built for the demands of modern skateboarding.

I helped bring the launch to life across Vans.com and digital marketing channels, creating a cohesive experience that balanced product storytelling, athlete personality, and brand culture. The result was a campaign that successfully introduced one of Vans' most important skate footwear launches of the year.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Joe Edelman