UltraRange EXO MTE

UltraRange EXO MTE Toolkit Example
For the UltraRange EXO MTE, the objective was to build a campaign around the idea of exploration in cold and wet conditions. The creative system focused on communicating the product's blend of traction, durability, and all-weather comfort through a cohesive set of digital touchpoints.

This toolkit included a print ad, a dedicated landing page, homepage takeover, paid media assets, and a full suite of digital advertisements designed to work together across the consumer journey. By establishing a clear visual language and consistent messaging, the campaign was able to scale across channels while reinforcing the UltraRange EXO MTE as a versatile solution for getting outdoors regardless of the forecast.

Digital Creative Direction: Josh McLeod
Print Creative Direction: Chase Naan