Trek Slip-On

Trek Slip-On Toolkit Example
Vans wanted to introduce the Trek Slip-On as a versatile product that could move seamlessly between outdoor adventures and everyday use. While inspired by classic Vans silhouettes, the molded one-piece design was a departure from traditional footwear and required consumers to understand both its purpose and unique benefits.

The campaign focused on positioning the Trek Slip-On as the ultimate go-anywhere shoe. Through lifestyle-driven creative, product storytelling, and digital experiences, we highlighted its lightweight construction, drainage features, durability, and versatility across environments ranging from the beach and campsite to everyday wear.

Digital Creative Direction: Josh McLeod
Category Creative Direction: Chase Naan