Trek Slip-On

Trek Slip-On Toolkit Example
Vans wanted to introduce the Trek Slip-On as a versatile product that could move seamlessly between outdoor adventures and everyday use. While inspired by classic Vans silhouettes, the molded one-piece design was a departure from traditional footwear and required consumers to understand both its purpose and unique benefits.

The campaign focused on positioning the Trek Slip-On as the ultimate go-anywhere shoe. Through lifestyle-driven creative, product storytelling, and digital experiences, we highlighted its lightweight construction, drainage features, durability, and versatility across environments ranging from the beach and campsite to everyday wear.

Creative Direction: Josh McLeod
Category Creative Direction: Chase Naan