Transformers: Age of Extinction
I worked on all of the creative marketing materials for this. But by far the most exciting portion was our collaboration with UBER where either Optimus Prime or Bumblebee offered users in Dallas, Phoenix, and Los Angeles a chance to ride in the iconic fire-clad truck. Optimus Prime and Bumblebee was in each city for a six-hour-long window, during which time users simply chose the "autobots" option on the Uber app when requesting a pickup.
Transformers X UBER
Along with all of the promotional material for this campaign, I also got to work with voice actors and figure out all of the logistics on how to get the cars to speak and what catch phrases we want them to say when picking up up the UBER user.
